Author: bjfcreative

[ Work in Progress – Reference Only ] Personas and Personalities: Connecting Personality Types to Personas Mini-series • Part 4 — Understand how psychology deepens persona realism. Learn to apply personality frameworks like the Big Five or MBTI to build personas that drive design, storytelling, and communication strategy. Why It Matters |Frameworks to Use |Mapping…

A persona isn’t a vanity exercise — it’s a functional tool. A well-designed persona distills audience data into something the whole team can visualize, empathize with, and act upon. This structure prevents generic storytelling and helps align decisions around real user motivations.

The Big Five Personality Traits, also known as the OCEAN model, describe five broad dimensions of personality: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Each person expresses these traits on a spectrum rather than as binary types.

Personas are semi-fictional profiles that represent key customer segments — they bundle demographics, psychographics, behaviors, needs, and goals into a humanized, actionable archetype. A solid persona usually includes a name, a photo, core stats (age, role, location), motivations, pain points, and example scenarios designers can empathize with.

Monetizing Proprietary Information Monetizing proprietary information isn’t about choosing a single model—it’s about blending strategies that complement one another. Combine recurring revenue models (subscriptions, member communities), with usage and licensing(selling access to datasets, model weights, or. frameworks), premium one-offs (deep-dive reports, workshops, intensives), and hybrid funnels (free primers that lead into high-value, private insight products). This layered approach balances accessibility with exclusivity.…

note-taking, document creation, and knowledge management… A combination of note-taking, content creation, and publishing into a seamless experience, with a focus on visual appeal, structure, and cross-platform accessibility. Craft.do is a versatile, modern tool designed for note-taking, document creation, and knowledge management, celebrated for its elegant design and powerful features. Suitable for individuals and teams…

Partnerstack B2B Partnerships PartnerStack: The Strategic Advantage in B2B SaaS Partnership Management For B2B SaaS businesses aiming to scale through partnerships, PartnerStack emerges as a game-changing ecosystem platform. It tackles the inefficiencies of manual partnership management head-on, automating workflows, ensuring transparency, and fostering trust—all while driving recurring revenue. Without dedicated software, brands face cumbersome onboarding processes, unreliable…

Building Emotional Connection Did you know? Research consistently demonstrates that booking decisions are heavily influenced by emotional reactions to visual storytelling rather than purely rational considerations. Full-on and Scaleable Customer Support Why Freshdesk Works? Freshworks is a suite of business automation software, including a CRM (Customer Relationship Management) solution called Freshsales, which helps businesses manage…