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  • 4. Connecting Personality Types to Personas
    [ Work in Progress – Reference Only ] Personas and Personalities: Connecting Personality Types to Personas Mini-series • Part 4 — Understand how psychology deepens persona realism. Learn to apply personality frameworks like the Big… Read more: 4. Connecting Personality Types to Personas
  • 3.The Anatomy of a Persona
    A persona isn’t a vanity exercise — it’s a functional tool. A well-designed persona distills audience data into something the whole team can visualize, empathize with, and act upon. This structure prevents generic storytelling and helps align decisions around real user motivations.
  • 2. The Big Five Personality Traits Explained
    The Big Five Personality Traits, also known as the OCEAN model, describe five broad dimensions of personality: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Each person expresses these traits on a spectrum rather than as binary types.