Click Nurturing

Relationship Management for Business.

The Relationship Component

Customer Relationship Management (CRM) is essential for running a successful business. It helps you manage interactions with both current and potential customers. As a business owner or manager, using CRM effectively can give you a deeper understanding of your customers’ needs, leading to better customer retention and increased sales growth.

CRM systems gather data from various sources, like your website, phone calls, emails, live chats, marketing materials, and social media. By compiling this information, CRM systems provide valuable insights into your target audience, allowing you to meet their needs more effectively.

Customer Satisfaction

Additionally, CRM contributes to increasing customer satisfaction by preventing dissatisfied customers from ending their relationship with the brand unexpectedly. Investing in customer relations through CRM can help businesses prevent customer churn and build positive relationships, ultimately enhancing a business’s reputation and brand credibility.

CRM systems are available for businesses of all sizes and are designed to meet various needs across different areas of a company. The pricing and implementation of CRM systems depend on the size of the business, scope of features, and the software vendor.

Our Preferred Relationship Management Solutions.

While there are perhaps 100s of different relationship management platforms available, we can only comment of the one we have tried out or have included in our roster of client recommendations, here are the most popular ones:

  • Monday CRM: Described as a dedicated sales automation, marketing automation, and customer service automation platform
  • LiveChat: LiveChat takes care of a number of opportunities for both helping customers and accommodating purchases that would have otherwise been missed due to the nature of the internet. But, overall it’s the whole user experience with the interface; from the way in which the interactive dialogue appears, to the cues that signal activity
  • Keap: Offers CRM, automation builder, and AI tools for streamlining business operations
  • Folk CRM: Mentioned as an all-in-one Next-Gen CRM for various relationships including sales, recruiting, fundraising, and partnerships
  • Freshsales CRM: Part of the Freshworks suite, offering features like lead management, contact management, and opportunity management
  • Notion: While not strictly a CRM, it’s mentioned as a flexible workspace that can be customized for CRM-like functionality

These platforms offer various features tailored to different business needs, so the preferred choice may depend on specific requirements and use cases.

Customer Matters:

The Customer Matters project is a customer-centric approach focused on business and brand development and customer relationships. It aims to encourage businesses to appropriately prioritize their focus on customer-related issues.

Key Relationship Topics

  1. Customers Matter: Emphasizing the importance of customers as the driving force behind business success
  2. Brand Integrity: Focusing on trustworthiness and credibility to enhance reputation and build stronger customer loyalty
  3. The Unpredictable Customer: Exploring the nature of customer behavior and expectations
  4. Customer Rights: Understanding and respecting fundamental customer entitlements
  5. Customer Care & Hospitality: Examining best practices in customer service
  6. Consumer Rights: Delving into the legal and ethical aspects of consumer protection

Project Components

  1. Design Appreciation & Aesthetics: Considering the visual and experiential aspects of customer interactions
  2. Customer Relationship Management (CRM): Implementing solutions for managing customer interactions and data
  3. Customer Service Solutions: Exploring tools like chatbots and live chat for improved customer support
  4. Customer Personas: Developing detailed profiles to better understand and serve different customer types

Project Goals

The Customer Matters project aims to help businesses:

  • Understand customer needs and preferences
  • Create products and services that meet customer expectations
  • Enhance customer satisfaction and loyalty
  • Drive business growth through improved customer relationships
  • Build a strong, customer-centric brand reputation
CRM PLATFORMS LIST →